Vodafone Ghana rebrands to Telecel | The Future of Ghana Telecommunications | Medase Vodafone! (PodBites Ep. 42)

Vodafone has finalised the sale of its majority shares to Telecel Group (70%), with the Ghanaian Government holding 30% of the shares. This week, they have announced the rebranding of Vodafone Ghana to Telecel, where they had the rights to the Vodafone Ghana name up to February 2024. 

Margherita Della Valle, Chief Executive of Vodafone, said:

“The sale of Vodafone Ghana to Telecel Group is a further step in simplifying Vodafone’s African portfolio. Since entering the market in 2008, Vodafone has helped to develop Ghana’s critical network infrastructure supporting customers, businesses and communities.”

The Vodacom Group (The subsidiary that manages Vodafone's African Portfolio), also takes a step back from other countries including Egypt and Kenya. 

Vodafone Ghana were not able to compete effectively with MTN, which has the largest marketshare of telecommunications in Ghana and arguably across Africa. MTN own over two-thirds of the market share (66%) in Ghana, whilst Vodafone owned less than one-third (17%). 

Vodafone made a significant contribution to the African market by launching M-Pesa in 2007, Africa's most successful mobile money service, providing access to financial services for millions of people

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